“We help you strengthen your capacity to deliver on your brand.”
OUR MISSION
McPherson|Berry has as its mission to assist clients to align, engage, and perform. Our services and products help improve leadership effectiveness, bring productivity to new heights, and assist in building capable teams through HR consulting services and organizational development.
OUR PHILOSOPHY
Over the past decade, studies have shown an explicit connection between organizational development and the achievement of the organization’s mission and objectives. This connection is the rationale behind our philosophy of ‘human capital’ investment. McPherson|Berry is committed to creating partnerships with progressive organizations that are dedicated to achieving more. It is no secret that organizations are having challenges with aligning talent with business goals, employee engagement, developing leaders, and achieving more. We understand your talent management challenges. We have partnered with numerous organizations to build HR capacity or be their HR team.
OUR BRAND
We offer effective talent management solutions in various options:
· HR extended team
· Employee engagement management
· Education provider
· HRIS and other tools to streamline processes and improve efficiency
OUR VALUES
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Character
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Respect
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Authenticity
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Fairness
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Teamwork
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Innovation
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Notable
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Growth
OUR APPROACH
Earn Fair Profit
Increase our success and that of our clients
Engagement
Drive inspiration to increase commitment and focus
Client Focus
Be responsive and deliver on our service
Partner Focus
Be a strong partner through teamwork and alignment
Drive Sustainability
Reasonable, honest, transparent, and creative resource management
COMMUNITY INVOLVEMENT
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Auntie Karen Foundation
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Hosea Feed the Hungry
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Atlanta United Way's Women Legacy Cabinet
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United Way of the LowCountry Women's Leadership Council
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Greater Women’s Business Council
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Governing Group of the Women Business Enterprise National Council (WBENC)
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Children's Museum of the Lowcountry
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Get POISED Inc.
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Million Women Mentors, an initiative of STEMconnector
"We provide solutions to help you reduce costs, improve quality increase performance, build leaders, and manage risk."
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ACCOMPLISHMENTS
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2023 on the New York Times 100 Black-Owned Businesses You’ll Love
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2022 Trident Releases Inaugural Annual “Doing Well While Doing Good” Report
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2022 CEO of McPherson, Berry & Associates, Inc. is First of 33 to Become ISO-30415 Diversity & Inclusion Professional (DIP) Certified
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2019 Supplier of the Year NYNJ Minority Supplier Development Council
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2018 Enterprising Women of the Year
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2017 McPherson|Berry partnered with NMSDC 2016 to deliver our program for millennial entrepreneurs
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2016 McPherson|Berry created the new EYE Program Partnership between millennial executives and CEOs
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2015 CEO interviewed in MBN Texas Great advice inspires WBENC student entrepreneurs
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2015 MBE Magazine Spotlights CEO, LaSonya Berry
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2015 CEO featured in the WBENC President's Report Feb-Mar edition
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2014 CEO is appointed to the board of the Carolinas-Virginia Minority Supplier Development Council (CVMSDC)
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2014 CEO is published in Minority Business Entrepreneur (MBE) Magazine, writing an article on Mighty Millenials
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2014 McPherson|Berry partners with Million Women Mentors.
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2014 McPherson|Berry makes the 2014 Leadership 500 Excellence Awards list recognizing exceptional leadership development and programs. Read LaSonya Berry's feature in Leadership Excellence Magazine.
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2014 CEO creates an innovative way to talk industry news all in the time you take a mocha break: Mocha Minute
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2013 CEO featured in Minority Business Entrepreneur (MBE) Magazine
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2013 CEO releases the book, "101 Power Tips for the Workplace: Creative Ways to Manage and Engage Yourself and Others at Work"
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2010 WBENC Business Star Award
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2008 GWBC Trailblazer Award
BUSINESS & INDUSTRY INFORMATION
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NAICS: 611430, 611420, 541612, 541611, 561311, 561312, 561320
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SIC: 9441, 8742, 8331
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DiSC Authorized Partner
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Myers Briggs Certified
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Gallup Assessments
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Birkman Method
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Galileo Initiative
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ASTD Certified / Member
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NAAAHR Member & Board Member
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SHRM Member / Certifications
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Workforce Development Professionals
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Tuck Program Alumni
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Kellogg AMEP Alumni
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Goldman Sachs Alumni
Download our capability statement here

PARTNERS




Beth D.
Operations Assistant
Janae M.
Programs Manager
Shavaugn L.
Creative Director
Hazel P.
Learning & Development Consultant
Lisha H.
HR Generalist
Team of Associate Partners
Our team and associates have over 20 years of industry experience with various certifications. We are always looking for HR experts. Interested in joining our team? Learn More
MEET OUR TEAM
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MEET OUR FOUNDER

LASONYA BERRY, SPHR
FOUNDER
LaSonya Berry is an HR thought leader, author, and speaker. She is also the founder of McPherson|Berry - an industry award winning firm that provides HR consulting services, organizational development, staffing & recruiting, and capacity building solutions to grow organizations. She leads an organization that helps businesses and individuals achieve their full potential by increasing performance, driving operational excellence, minimizing risks, and building leaders.
LaSonya is an Enterprising Woman of the Year, WBENC Business Star, Supplier of the Year, one of the 25 Most Powerful Women in Business, and among the list of Charleston Business Journal’s Forty Under 40. McPherson|Berry made the exclusive HR industry Leadership 500 Excellence Award for leadership development and programs specifically for women and individuals in STEM areas. LaSonya is the developer of the national business development program for next generation CEOs and the Next Level Programs for increasing leaders in the workplace and in business.
She has served on various boards including the NAAAHR, SHRM Georgia State Council, and the CVMSDC. A two-time Clemson University alumna, LaSonya holds a BS in Industrial Engineering, an MS in Human Resource Development, and ABD in Educational Leadership. She frequently writes human resources content and publications, is featured in several magazines, a sought after national speaker, and works with executives as a Performance Coach. LaSonya has authored several books including “101 Power Tips for the Workplace” and the “CEO Strategy Planner” for business owners and executives.